Comune di Milano | M4

For the inauguration of the M4 subway line in Milan we made an emotional video to tell the numbers of the project.
Using graphic animations, images and videos we have tried to make the story light and usable.

After the launch event, the campaign continued thanks to out-of-home programming in the Milan area.

The fresh and contemporary mood has also been designed for the social adaptation of the campaign on Instagram.


Client: Comune di Milano
Agency, Production & Post Production: Twoshot