FERRARI | TRENTO
Ferrari Trento is a brand with a complex identity: a long tradition that has its roots in the territory, in the daily gestures of the winemakers and in the ancient cellars and a modern soul that is expressed in the collaboration with the grand prix and in the iconic elegance of this wine.
We have expressed this short circuit between modernity and tradition through a work of projections that alternate and merge the two souls of Ferrari.
The models that move in space, immersed in a flurry of projections, embody the elegance of the product, the worlds that are evoked around them represent the brand’s heritage and a look towards modernity.
We made a Hero video that was broadcast on the occasion of the grand prix, while the rest of the footage was used to produce the content that populates the Ferrari Instagram page.