Gucci | NFC

To show the NFC technology hidden in Gucci products, we created stop motion video content with the aim of engaging the viewer.
We worked on the concept of “technology is magic” by placing Gucci products in an abstract and surreal environment.

The products come alive and, interacting with other elements, show the easy way you can access the Gucci experience and benefit from information on the authenticity of the product.


Client: Gucci
Design: Twoshot
DoP: Alessandro Crovi
Production: Twoshot & 4+1
Post Production: Twoshot