New H.H.H. Chair By Philippe Starck

To celebrate the launch of the new collection of the iconic H.H.H. Chair by Philippe Starck, we created a video campaign that highlights the unique textures and materials defining these extraordinary pieces. We 3D-modeled the product, rendering it with various textures and patterns, and then produced the videos.

The campaign creatively showcases the sophisticated design of the H.H.H. Chairs, emphasizing the harmony between innovative materials, diverse colors, and textures. Its goal was to capture the character and elegance of the chairs in a dynamic and engaging way, reflecting Kartell’s commitment to blending design, technology, and sustainability.

We handled the art direction for a series of studio photo shoots, aiming to capture the essence of the product in every detail. We then designed and created photographic compositions specifically intended for Instagram post formats, later published on the brand’s profile.